Ivan Tszian
Founding designer at an AI B2B startup (15+ signed contracts, ~20% conversion lift) and lead designer on an enterprise AI observability platform used by a Fortune 500 client.
Earlier: lifted checkout conversion from 20% to 70% for MENA's leading eyewear retailer.
Senior Product Designer
Senior Product Designer with 7+ years across AI, B2B SaaS, fintech, and e-commerce - including 2 years in San Francisco startups.
B2B SaaS · AI · 0→1 · Founding Designer San Francisco · 2024-2025
Breakout - founding designer of an AI sales assistant, zero to one
First and only designer at a US AI startup. Built the product from scratch: the customer-facing AI chat experience, the admin platform for monitoring and configuring the assistant, and a design system that adapts to any client website. Result: 15+ signed client contracts and a ~20% lift in client conversion rates.
PROJECTS:
B2C · E-commerce · Web · MENA · Conversion +50pp · 2024
Eyewa - prescription glasses flow redesign, conversion from 20% to 70%
Redesigned the purchase flow of the company's highest-value product line for MENA's leading eyewear retailer. Rebuilt the end-to-end checkout experience, cutting drop-off at key steps and lifting conversion from ~20% to ~70%, with measurable growth in returning users.
Pulse - AI-powered fintech dashboard for tracking financial events
End-to-end product design for a financial tracking service: metrics dashboard, alerting, and a mobile companion app - built for business owners to monitor key financial events without an analyst.
B2B · Fintech · AI · Dashboard · Web + Mobile
SALT - mobile app for shift tracking with an internal currency
Designed a mobile experience that turns hour tracking into a motivation loop for shift workers: earnings tracking, internal currency, and rewards - from flows and IA to final UI.
B2C · Mobile · iOS · Product Design
Web projects - dashboards, e-commerce, landing pages
Earlier client work across real estate, financial analytics, recruiting, and e-commerce. A snapshot of range: dashboards, marketing sites, and web apps.
Web · Mixed domains · 2019-2023 · Archive
Contact Me
Open to senior product design roles and contract work - AI products, B2B SaaS, fintech, e-commerce. Remote worldwide, CET timezone. The fastest way to reach me is email.
Ivan Tszian
Senior Product Designer
🇺🇦 Ukraine I 🇺🇸 United States